Jennie will be the new model of the brand.
According to an insider on January 11th, BLACKPINK's Jennie has been confirmed for cosmetic brand HERA's new model. It was revealed that Jennie has finished filming for the commercial films and she will start promoting the brand starting from February 2019.
The idol replaced actress Jun Jihyun for the brand's model. Jun Jihyun herself has represented 'HERA' for at least 4 years, since 2014, through various campaigns, inside and outside South Korea. Oftentimes, cosmetic brand models will last around only one to two years -- almost impossible to exceed 5 years -- due to the trend changes.
Jun Ji Hyun